Published on September 25th, 2016 | by Flipside0
EUSA to rebrand as EUSA
In a massive attempt at rebranding, following an extensive consultation that no one cared about, EUSA has announced that it shall be rebranding itself as EUSA.
To the confusion of many, EUSA has announced that it shall no longer be referred to as EUSA, but instead be known as “The Association” in an attempt to promote ‘Brand loyalty’ and ‘a sense of wellbeing and welcomeness’ to new students arriving at Edinburgh. In the meantime, the website name shall be the same, posters will still feature ‘EUSA’ branding, while every returning student, lecturer and campus cat, will refer to it as EUSA.
Flipside spoke to EUSA VPAA Patrick Garratt who said, “We’ve done a lot of lobbying to improve the marketing budget this year and we’re excited because we’ve secured funding from the university to double it from £6 to £12. Half of that was spent on the new logo, while we’ve spent the rest on changing all our banners to ‘Welcome Week’. We’re constantly trying to come up with cheap, efficient ways to promote our brand so by removing 3/4 of our name we hope to reduce 3/4 of our costs”.
Some students were less keen on the new redesign, with one Fresher comparing EUSA’s new logo to a Sims diamond with a Meth addiction, while another complained that EUSA were too cheap to fix the wonky Potterow sign.
Attempts to ask other students about ‘The Association’ resulted in many running away in fear, thinking that ‘The Association’ was seeking to collect their protection fee rather than bore them with the National Student Survey.